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This is a glossary of printing terms created in layman's terms to help our customers better understand the printing terms that we use on a daily basis.

4 Color Process (4C Printing): The process of combining four basic colors (CMYK) to create a printed color picture or colors composed from the basic four color inks used in the press printing process. CMYK is as follows:

Crop Marks: Printed lines showing where to trim a printed sheet placed outside the "live area".

Die: Metal rule or imaged block used to cut or place an image on paper in the finishing process.

Films: Created from press ready artwork to make artwork ready for press printing.

Offset Printing: Using an intermediate surface used to transfer ink. Also, an unpleasant happening when the images of freshly printed sheets transfer images to each other.

PMS Colors: The abbreviated name of the Pantone Color Matching System. A system of formulated ink colors used for creating consistent specific color(s).

UV Coating: Liquid laminate bonded and cured with ultraviolet light. Environmentally friendly.

Varnish: A clear liquid applied to printed surfaces for looks and protection.

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